PUMP THE BRAKES, FOLKS! LETTERKENNY’S PUPPERS PREMIUM LAGER AND NEW GUS N’ BRUNO RYE WHISKY AVAILABLE ACROSS ONTARIO STARTING THIS LONG WEEKEND
Puppers Premium Lager and New Gus N’ Bruno Rye Whisky Available at Select LCBO Stores starting May 18th
For Fans of the CraveTV series, Don’t Miss the Letterkenny “Pup-Up” Store at 277 Queen St. W in Toronto, May 17th & 18th Featuring a Special Whisky Sampling, LETTERKENNY Merchandise
Bring Your Dog to the Pup-Up Store on May 17th For A Portrait That Could Land On Collectible Puppers Premium Lager Cans this Summer!
TORONTO, Canada – May 14, 2018 - If there’s one thing CraveTV’s LETTERKENNY has taught us; ‘a great day for hay’ means cracking a cold one with a good dog by your side. So, starting this May-2-4 Weekend, Puppers Premium Lager is available at select LCBO stores along with the debut Gus N’ Bruno Rye Whisky. Fans of the popular comedy series will be able to drink like Wayne, Daryl, and the boys all summer long starting May 18th.
To kick the season off, a “pup-up” store will appear at Bell Media’s downtown Toronto campus at 277 Queen St. West on Thursday, May 17th and Friday, May 18th. On May 17th, fans are invited to bring their dogs and have a pupper portrait taken for a chance to be one of five special dogs to appear on cans in stores later this summer. They’ll even get their own personalized Puppers can with their dog’s portrait on the label, on the spot. Now who’s a good beer?
“The response to Puppers Premium Lager last year was so exciting, and we’re thrilled to extend our LETTERKENNY product offering at the LCBO with the launch of a new whisky for everyone to enjoy,” says Mark Montefiore, Executive Producer of Letterkenny and President of New Metric Media. “Our success has grown from our passionate fans’ loyalty to all things Letterkenny, so we can’t wait to give them a chance to have their own dogs’ faces on a can of Puppers!”
The summer cans - called “A Letterkenny Litter” – will feature the five collectible winning portrait cans plus the original, and will be available at select LCBOs starting July 1st. Those who come to the LETTERKENNY pup-up store in Toronto will also be among the first to be able to taste the new Gus N’ Bruno Rye Whisky, in addition to Puppers Premium Lager.
See all the details below:
Pup-Up Store: Bring Your Dog and Enter to be the Next Face of Puppers Premium Lager
What: Fans of LETTERKENNY – and of legal drinking age in Ontario – are invited to bring their dogs and have a pupper portrait taken for a chance to be one of five special dogs to appear on cans in stores later this summer. They’ll even get their own personalized Puppers can with their dog’s portrait right on the label, on the spot. And while they’re at the store, they can pick up their very own Letterkenny gear including hats, t-shirts, jerseys, and more!
When: May 17th, Media & VIP Preview: 10:00 a.m. to 11:00 a.m.
Open to the Public: 11:00 a.m. to 7:00 p.m.
Where: 277 Queen St. West, Toronto
Pup-Up Store: Meet the Cast and Taste Some Whisky
What: Fans of LETTERKENNY – and of legal drinking age in Ontario – will be among the first to be able to sample the new Gus N’ Bruno Rye Whisky poured by series stars, Lisa Codrington (Gail) and Kamilla Kowal (Bonnie McMurray). And while they’re at the store, they can pick up their very own Letterkenny gearincluding hats, t-shirts, jerseys, and more!
When: May 18th, 11:00 a.m. to 5:00 p.m.
Where: 277 Queen St. W, Toronto
Puppers Premium Lager is made in partnership with Sudbury’s Stack Brewing. The 4% premium golden lager launched in 2017 to great success, sought after by fans of the popular CraveTV series and anyone who likes a good beer. This light lager is straw in colour, medium-bodied, with a thin, white head. It features a nice floral hop aroma and crisp finish.
Following in the Puppers footsteps, another fictional product from the Letterkenny universe, Gus N’ Bruno Rye Whisky, is set to make its real-world debut, brought to life by Copperhead Distillery and Spirits Ltd. A family-owned and operated craft distillery, Copperhead is located in Sundridge, Ontario. Hand-made with local ingredients, Gus N’ Bruno Rye Whisky is crafted in small batches to ensure a top-quality and delicious end result.
About New Metric Media
Award-winning production company New Metric Media produces outstanding film, television, and new media for domestic and international markets. The company, based in Canada, was recently named the winner of the Banff World Media Festival’s 2018 Innovative Producer Award. Founded by Mark Montefiore in 2013, New Metric Media’s current projects include the CraveTV hit original comedy LETTERKENNY as well as the half-hour Superchannel comedy WHAT WOULD SAL DO? and the City/FX Canada event series BAD BLOOD. New Metric Media is also recognized as a leader in brand marketing for its success with Letterkenny’s off-screen extensions including beers and spirits, collectible merchandise, and Letterkenny LIVE!, a national theatre tour with the stars of the series. For more information visit NewMetricMedia.com
Based on the internet sensation Letterkenny Problems, the half-hour comedy – and now bona fide cultural phenomenon – is currently a top performer and marquee program for CraveTV since it made it memorable launch on Super Bowl Sunday 2015. Shot on location in and around Sudbury, ON, LETTERKENNY revolves around the dustups Wayne (Jared Keeso) and his buds get into with their small-town rivals. The Hicks, The Skids, and The Hockey Players get at each other about the most mundane things, often ending with someone getting their ass kicked. LETTERKENNY is produced by New Metric Media, in partnership with DHX Media and Playfun Games in association with Bell Media.
About Stack Brewing
Stack Brewing officially opened its doors to the Sudbury community in June of 2013. Since then, Stack has won several provincial and national awards from the Ontario Brewing Awards and the Canadian Brewing Awards. Our brewery has gone through many expansions to meet the high demand for quality craft beer in Northern Ontario and has recently started to distribute product throughout Ontario.
About Copperhead Distillery and Spirits Ltd.
Copperhead Distillery’s first distillery and retail store opened in 2016 on the Ferchat’s Northspoon property in Magnetawan, Ontario – literally producing and selling hand-crafted spirits from the family garage. The business quickly expanded and a combined retail and manufacturing facility was opened in December 2017 in the nearby village of Sundridge, Ontario. Today, Copperhead Distillery produces 18 brands of spirits including 5 whiskys (Gus N’ Bruno Rye, Almaguin Smokin Gun, Trapper Dan Tennessee, Kentucky Southern Gentleman and Sunndridge Notch Whisky), 4 rums (Ahmic Harbour Spice Pirate Rum, Molassess, White and Coconut Rum), 2 vodkas (Black Currant and Sterling Creek Plain), 2 gins (Ol’ Biddy and London Dry), 2 brandys (Apple XO and Apricot Desert Brandy), and 3 specialty spirits (Apple Pie Moonshine, Irish Crème and Chocolate Almond Crème).
Created for TV lovers and devoted to television, CraveTV is Canada’s premium TV streaming service, providing the most robust lineup of superior television content in the country. From TV’s most-acclaimed dramas and beloved comedies to documentaries, music, and factual programming, CraveTV features thousands of hours of premium non-kids TV programming, representing hundreds of unique titles including the entire off-air library and essential past seasons of on-air titles from HBO’s iconic programming catalogue; hundreds of hours of acclaimed SHOWTIME series and specials, which debut on CraveTV day-and-date with SHOWTIME in the U.S.; and new and library content from Starz. CraveTV is available directly to all Canadians with access to the Internet, as well as to customers of Bell Fibe TV, Bell Satellite TV, Bell Aliant FibreOP TV, Bell MTS, Access Communications, Cable Cable, CCAP, Cogeco, Eastlink, Execulink Telecom, Gosfield North, Hay Communications, Mitchell Seaforth Cable TV, Northwestel, NRTC Communications, SaskTel, Shaw, Tbaytel, TELUS Optik TV, Tuckersmith Communications, VMedia, Wightman Telecom, and WTC Communications. Available through traditional set-top boxes, mobile apps on iOS, Android, and Microsoft Windows 8.1 and Xbox One, the web, Apple TV, Chromecast, select Samsung Smart TVs, and Amazon Fire TV. CraveTV is from Bell Media, Canada’s premier multi-media company with more than a decade of leadership delivering Canada’s most-watched and most-acclaimed television programming across the Pay, Specialty, Digital, and Network TV landscapes. For more on CraveTV, visit www.CraveTV.ca.
For media requests, questions or to arrange attendance at the Media & VIP preview please contact:
New Metric Media Press
CraveTV Enters into Comprehensive Multi-Year Partnership with New Metric Media to Build LETTERKENNY Brand Worldwide
– Comprehensive partnership includes unprecedented production commitment of more than 40 all-new episodes –
– Initiative includes extensive brand support on merchandise and the just-announced LETTERKENNY LIVE! tour –
– Series and format now being rolled out at International markets for global distribution –
– Next six-pack of the series, created by star Jared Keeso, to launch later this year –
October 23, 2017
TORONTO (October 23, 2017) – CraveTV and LETTERKENNY producers New Metric Media announced today they are joining forces to build the small-town, smash hit comedy beyond the series itself into a worldwide entertainment brand. The initiative is a comprehensive multi-year partnership that includes an unprecedented production commitment, investment in the support of any existing and new ancillary brand extensions, and a partnership on the international sales and distribution of the series, alongside DHX Media. The deal was negotiated by Bell Media’s Justin Stockman and Carlyn Klebuc, as well as Mark Montefiore of New Metric Media, and Jayme Alter, Denton’s Canada LLP.
In the comprehensive agreement, CraveTV and New Metric Media will partner on the production of more than 40 new episodes. With seasons 1-3 currently streaming, the agreement commits to a total of at least 73 episodes of the award-winning original comedy.
CraveTV’s commitment to brand support includes the continued cross-platform marketing campaigns for the series, as well its brand extensions including sought-after LETTERKENNY merchandise and the highly successful Puppers Premium Lager, in partnership with Stack Brewery in Sudbury.
As well, the partnership includes cross-promotional support for the just-announced, 26-city LETTERKENNY LIVE! tour, a 90-minute comedy experience starring Jared Keeso (Wayne), Nathan Dales (Daryl), K Trevor Wilson (Dan) and Mark Forward (Coach), kicking off in Halifax on February 28th, with plans to extend into the U.S.
Finally, CraveTV and New Metric Media’s multi-year commitment includes partnering on the sale and distribution of the series and its format, alongside DHX Media, to the international market. The series and format was officially rolled out to International buyers this week at MIPCOM in Cannes, France.
“With its devoted audience on CraveTV and buzzworthy appeal, LETTERKENNY is carving out a permanent place in Canadian pop culture,” said Justin Stockman, Vice-President, Pay and OTT Services, Bell Media. “Alongside our partners at New Metric Media, we’re committed to sharing LETTERKENNY with the world by bolstering all facets of the LETTERKENNYbrand, both in Canada and internationally.”
“Working with the CraveTV team has been solid from the get-go so, we’re excited to crack open even more six-packs of LETTERKENNY with them,” said Mark Montefiore, New Metric Media. “It’s truly a pleasure to present this comedy to the international industry with a dedicated partner who really ‘gets it’.”
Based on the internet sensation Letterkenny Problems, the half-hour comedy – and now bona fide cultural phenomenon – is currently a top performer and marquee program for the streaming service since it made it memorable launch on Super Bowl Sunday 2015.
As previously announced, a special Halloween episode of LETTERKENNY, “The Haunting of MoDean’s II”, began streaming last week exclusively on CraveTV. Another six-pack of new episodes is set to launch later this year.
Shot on location in and around Sudbury, ON, LETTERKENNY revolves around the dustups Wayne (Jared Keeso) and his buds get into with their small-town rivals. The Hicks, The Skids, and The Hockey Players get at each other about the most mundane things, often ending with someone getting their ass kicked. Season 1 of LETTERKENNY took home three 2017 Canadian Screen Awards: Best Comedy Series, Best Writing in a Comedy Program or Series, and Best Direction in a Comedy Program or Series. As well, series creator Jared Keeso and co-writer and director Jacob Tierney took home a Writers Guild of Canada Screenwriting Award for TV Comedy. Seasons 1 – 3 are currently streaming on CraveTV and Season 1 is also available on iTunes and Google Play.
LETTERKENNY is produced by New Metric Media, in partnership with DHX Media and Playfun Games in association with Bell Media, with the participation of Canadian Media Fund, OMDC Tax Credits and the Canadian Film or Video Production Tax Credit and the Northern Ontario Heritage Fund and distributed by DHX Media. Jared Keeso is executive producer, co-writer, star, and creator, Jacob Tierney is executive producer, director, and co-writer. Mark Montefiore and Patrick O’Sullivan are executive producers for New Metric Media. Steven DeNure is Co-Founder, President and COO of DHX Media. Sarah Fowlie is Director, Original Programming, Comedy, Bell Media. Production Executive for Bell Media is Bill Lundy. Corrie Coe is Senior Vice-President, Original Programming, Bell Media Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.
Stack Brewing Company Presents Pupper's Premium Lager - The Official Beer of Letterkenny
Friday June 9th, 2017
Stack Brewing Present Pupper's Premium Lager
The Official Beer of Letterkenny
SUDBURY, ON – Stack Brewing Corp, in collaboration with New Metric Media in partnership with Play Fun Games Pictures and DHX Media are excited to release Puppers Premium Lager, The Official Beer of Letterkenny. This summer seasonal will be available in 473ml cans province-wide in Ontario at the LCBO.
The only thing colder than the new winter season of Letterkenny, launching July 1st on CraveTV, is this can of beer. Fans are invited to join cast members of Letterkenny on Thursday June 29th from 5PM – 7PM for a tandem Official Launch of this brew in both Toronto and Sudbury.
Puppers is a 4% premium lager, it’s everything you could want in a beer. This golden lager has a satisfying taste that will get along with anyone. It’s a faithful friend that will always be by your side. Pure. Loyal. Golden.
“We’re proud to be partnering with Sudbury’s Stack Brewing, continuing our love affair with Northern Ontario and the people and businesses in it” – Mark Montefiore, New Metric Media.
About Stack Brewing Corp.
Stack Brewing is an award-winning craft brewery that opened in 2013 in Sudbury, ON. For more information visit www.stackbrewing.ca and for local product availability visit www.lcbo.com or simply request this beer at your local LCBO.
Canadian Screen Awards 2017
Huge thanks to the The Canadian Academy and everyone involved on the Letterkenny and What Would Sal Do? teams for making the shows a success! We're so honoured.
TEXAS SIZED 10-4 ON LETTERKENNY SEASON 3
Told Ya this Was a Huge Deal Bud.
CraveTV Orders a Third Season of LETTERKENNY
- Hicks, Skids, Hockey Players will head back to Sudbury for production on Season 3.
- LETTERKENNY, CraveTV’s first ever-original series still kicking ass as the most-viewed.
Click here for the Press Release
The 2016 New Establishment: New Metric Media
From Playback magazine: With an instinct for content that resonates with fans and programmers alike, Patrick O'Sullivan and Mark Montefiore have quickly built an impressive slate.
WHAT WOULD SAL DO? SEASON 1 ACQUIRED BY BELL MEDIA
Will air on TMN & HBO Canada in 2017
New Metric Media to produce half-hour comedy from Writer/Creator Andrew De Angelis, for Super Channel.
Click here for more information